Prime Energy Drink is a popular sports drink created and marketed by Prime Hydration that has taken the world by storm, generating R4.5 billion ($250 million) in retail sales worldwide with R818.3 million ($45 million) made in January 2023 alone. Its popularity has been boosted by endorsements from YouTube stars Logan Paul and KSI. Prime Energy Drink has become an international viral sensation following its hugely successful launch in January 2022.
In South Africa, Prime Energy Drink has become the drink of choice for many young people who are always on the lookout for any and all bottles they can get their hands on. The drink has been sold by local sweet shops for as much as R600 while it retails for R650 on Takealot. However, retail group Checkers has announced that it is the official partner of the trendy Prime Energy Drink that has blown up on social media in South Africa, and the drink will now be sold exclusively by Checkers at a more affordable retail price of R39.99.
Background of Prime Energy Drink
Prime Energy Drink is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration. It was first launched in the USA, United Kingdom, and Australia in 2022. The drink contains electrolytes, vitamins A, E & Zinc, and branched-chain amino acids. Each 500ml bottle of Prime Energy Drink has around 20 calories and is an ideal thirst quencher for consumers who wish to rehydrate, refuel and replenish their energy levels. It is made up of 10% coconut water, with zero added sugar or caffeine.
Health Benefits of PRIME Hydration
PRIME Hydration is marketed as a sports drink, drink mix, and energy drink, and claims to have several health benefits. The drink contains coconut water, electrolytes, vitamins A, E & Zinc, and branched-chain amino acids. Some potential health benefits of PRIME Hydration are:
Rehydration: PRIME Hydration is a low-calorie drink that contains electrolytes and coconut water, making it an ideal drink to rehydrate the body after exercise or physical activity.
Refueling: PRIME Hydration contains branched-chain amino acids, which are essential for muscle recovery after exercise. These amino acids can help to reduce muscle soreness and improve muscle function.
Replenishing Energy Levels: PRIME Hydration is marketed as an energy drink and contains vitamins and minerals like vitamins A, E, and zinc, which can help to replenish energy levels and reduce fatigue.
Zero Added Sugar: PRIME Hydration does not contain any added sugar, which makes it a healthier alternative to many other sports and energy drinks that contain high amounts of sugar.
The availability of PRIME Hydration in Checkers stores nationwide at an affordable price of R39.99 will enable more South Africans to access this beverage and potentially benefit from its health-promoting properties.
The Partnership between Prime Energy Drink and Checkers
Checkers has partnered with Prime Energy Drink to be the official South African retail partner for the drink. From 1 May 2023, Prime Energy Drink will be sold at selected Checkers and Checkers Hyper stores and on Sixty60 in the Western Cape, Gauteng, and KwaZulu-Natal. It will roll out to the rest of South Africa during the month. Prime Energy Drink will be sold exclusively by Checkers at a retail price of R39.99, a significant drop from the original price of R650. This exclusive partnership with Checkers means that Prime Energy Drink will be more widely available to local fans at a more affordable price.
Checkers Prime Launch will introduce Prime Energy Drink0 with four flavors: Ice Pop, Blue Raspberry, Lemon Lime, and Tropical Punch. Purchases will be limited to eight per customer, two per flavor. Customers are invited to join Checkers and TikTok South Africa to celebrate the launch of Prime Energy Drink on 1 May with events at various Checkers stores nationwide.
Impact of the Partnership
The partnership between Prime Energy Drink and Checkers will have a significant impact on the local energy drink market in South Africa. The availability of Prime Energy Drink at Checkers and Checkers Hyper stores will make it more accessible to a wider audience at a more affordable price. This will likely lead to increased sales for Prime Energy Drink and Checkers. The partnership will also help to boost Checkers’ reputation as a retailer that caters to the needs of the local market by providing products that are in demand.
Celebrating the Launch of PRIME at Checkers
To celebrate the launch of PRIME Hydration at Checkers stores nationwide, Checkers has planned launch events at several locations. The events are in partnership with TikTok South Africa, and customers are invited to join the celebrations.
The events will take place at the following Checkers stores:
- Checkers Canal Walk, Century City, Cape Town – Western Cape (09:00)
- Checkers Hyper Sandton City, Sandton, Johannesburg – Gauteng (09:00)
- Checkers Castle Gate, Pretoria – Gauteng (08:00)
- Checkers Rosebank – Gauteng (08:00)
- Checkers Hyper Menlyn, Pretoria – Gauteng (09:00)
- Checkers Oceans Mall, Umhlanga – KwaZulu-Natal (08:00)
The events will provide an opportunity for customers to try out PRIME Hydration and interact with the Checkers and TikTok South Africa teams. Customers can also participate in challenges and win prizes.
Final Thoughts
The launch of PRIME Hydration at Checkers stores nationwide is good news for South Africans who have been eagerly waiting to try out this trendy energy drink. The availability of the drink at an affordable price of R39.99 will enable more people to access the health-promoting properties of PRIME Hydration.
PRIME Hydration contains coconut water, electrolytes, vitamins A, E & Zinc, and branched-chain amino acids, which may provide several health benefits. These include rehydration, refueling, replenishing energy levels, and zero added sugar.
The launch events at Checkers stores nationwide will provide an opportunity for customers to try out PRIME Hydration and interact with the Checkers and TikTok South Africa teams. Customers can also participate in challenges and win prizes.
Overall, the partnership between PRIME Hydration and Checkers is a win-win for both companies and customers. It enables PRIME Hydration to expand its market in South Africa, and it enables Checkers to offer its customers a trendy energy drink at an affordable price.