Mzansi’s youth are taking over, and 2025 is proof that young South Africans are building empires, not just followers. From TikTok and YouTube to the boardroom and beyond, South African youth influencers are changing the game, breaking stereotypes, and inspiring millions along the way. Whether you are looking for motivation, career tips, or just fresh talent to follow, this list highlights the top youth influencers who are making major moves this year.
These trendsetters are not just making noise—they are creating serious brands, cashing in big, and putting South Africa on the global map. Let’s dive into the personalities shaking things up across Mzansi.
Why Youth Influence Matters in Mzansi
South Africa has one of the youngest populations in the world, with over 60% under the age of 35. According to a 2025 We Are Social report, South African youth spend an average of 3.5 hours daily on social media, making them a massive driving force for trends, activism, entrepreneurship, and digital marketing. These influencers are more than entertainers; they represent hope, hustle, and the future economy of the nation.
1. Thato “TJ” Moeng – TikTok’s Comedy King
Thato Moeng, aka TJ, has taken TikTok by storm with his hilarious skits about township life, school memories, and family drama. With over 3 million followers and major brand deals under his belt, he’s proof that content creation in South Africa is booming. Bold keyword: TikTok influencers South Africa
2. Naledi Radebe – Fashion Influencer and Entrepreneur
Naledi Radebe, known for her vibrant street-style looks, launched her own sustainable fashion label in early 2025. She’s collaborated with local brands and is becoming a strong voice in ethical fashion across Africa.
3. Musa Khumalo – Tech YouTuber Revolutionising EdTech
At just 23, Musa Khumalo’s YouTube channel offers free tutorials on coding, business, and digital skills. His mission is clear: close the digital divide one video at a time. His subscriber base has passed the 700,000 mark, making him one of the biggest tech voices in South Africa. Bold keyword: South African YouTubers 2025
4. Zanele Maduna – Financial Literacy Advocate
Mzansi’s young people are taking money seriously thanks to influencers like Zanele Maduna. Through her Instagram and TikTok series, she breaks down budgeting, investing, and saving tips for the youth. She recently launched a financial literacy podcast ranked top 5 on Spotify SA.
5. Rea Lebogang – Viral Health and Fitness Guru
Rea went from posting simple home workout videos to becoming one of the most recognisable faces in SA fitness culture. She now runs virtual boot camps, wellness retreats, and has endorsement deals with major sports brands. Bold keyword: fitness influencers South Africa
6. Sifiso Dlamini – Amapiano Rising Star
Music influencers are leading the way, and Sifiso Dlamini is no exception. His remixes have exploded on YouTube and TikTok, with clubs across Gauteng playing his hits. Watch this name as he sets his sights on an international breakout.
7. Lethabo Mokoena – Eco-Friendly Business Champion
At 24, Lethabo founded an eco-friendly packaging business that’s gaining traction across small businesses in Gauteng. His journey from a university dropout to a sustainable business leader shows the power of purpose-driven hustles in Mzansi.
8. Buhle Nxumalo – Beauty Content Creator Breaking Barriers
Buhle’s beauty tutorials are not just makeup tutorials—they are affirmations of self-love and African beauty. She is working with global brands and has launched her own organic skincare range aimed at melanin-rich skin. Bold keyword: beauty influencers South Africa
9. Keletso Maphosa – Comedy and Life Coach
Keletso blends comedy and motivational speaking into viral content that’s both funny and deeply inspiring. His live shows are now selling out nationwide, proving the demand for authenticity and real talk among Mzansi’s youth.
10. Sipho Ndlela – Young Entrepreneur in Digital Marketing
At just 22, Sipho owns a digital marketing agency that manages campaigns for SMEs across Joburg and Durban. He shares tips on growing your business online, landing clients, and personal branding on Instagram and LinkedIn. Bold keyword: young entrepreneurs South Africa
The Future is Loud, Proud, and Mzansi Made
From TikTok stars to tech innovators, the youth of South Africa are creating their own lanes and leading by example. These top youth influencers are proving that success is no longer reserved for the elite. With a smartphone, a big idea, and relentless hustle, the sky is truly the limit.
Whether you want to be the next viral sensation or just need a little push to chase your dreams, following these rising stars could be your daily dose of motivation. Remember, the world is watching Mzansi—and the future looks bright.